This cereal contains 23 ingredients including:
Butylated hydroxytoluene: A common food preservative, BHT is also used as an antioxidant additive in jet fuel, rubber & electrical transformer oil. There has been some controversy surrounding its use in foods and it is prohibited as a food additive in Britain. The US Food and Drug Administration has stated that there needs to be further research into the possibility that BHT could react with other ingested substances and become toxic.
Red No. 40: Allura red, a popular colouring agent, is not just used in foods but also in cosmetics & drugs. Artificial colours have been widely blamed for causing hyperactivity in children. Last year, Britain banned Allura red and five other food colours.
Source: Sydney Morning Herald (Oct 30-31, 2010, p. 24)
